JUGS
Brand Design, Garment Design, Packaging, Printed Matter, Photography
JUGS is a sports bra brand that prioritizes the wear’s needs
and preferences. This personal fit can only be achieved by
working with the customer and asking them about what
they want.
In addition, I created an energetic and bold brand identity to
appeal to my audience. A design system that capitalizes on
the customization needed for each person.
Target Audience:
Women identifying folks. Someone who dreads sports bra shopping or doesn’t work out because they never find anything that fits or feels right.
Process:
Variability and customization are at the core of the brand. From the beginning stages of creating the sports bra patterns to the brand that sells them. Individuals are asked questions to meet their preferences. What do they find most annoying about sports bras? What is their ideal style? What are they using this bra for? Using this information, I made three case studies that fit my model’s needs.
