Athleisure Museum

Brand Design, Printed Matter, Website Design

This museum is for people who are interested in fashion,

but also indulge in the comfort and trendiness of sportswear.

It is a museum and an exhibition space

for athleisure.

Target Audience:

Our expected audience is a typical consumer of athleisurewear that will have an appreciation and a connection with the exhibitions. They are youthful and excited about fashion, sports, and comfort.

Process:

I started my project with research that reflects my museum theme: athleisure-wear. In this, I discovered my target audience as well as the visual inspiration for my branding. Several logomarks and museum names were sketched out before I decided on a final visual direction.

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